Posted by Emmanuel | 
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Wednesday, July 13, 2005
Bloomberg Not Rated by Nielsen
Here's a surprising factoid I picked up from Variety (pay site), the entertainment industry rag: Bloomberg TV's household audience is so tiny that America's foremost TV ratings firm, Nielsen, doesn't even provide data for the channel. Being a business student, teacher, and practitioner for so long, it befuddles me to think that this is the case. I guess Bloomberg TV has a specialized (read: "educated" and "wealthy") audience, as I noted a while back. The few. The proud. The Bloomberg TV audience.